Snigdha Guha

Snigdha Guha has a diverse work experience in the field of product marketing and management. Snigdha currently holds the position of Director of Product Marketing at ItsaCheckmate since May 2022. Prior to this, they worked at Creditas Solutions as the Vice President- Head of Delivery (Digital Collections) from November 2021 to May 2022. Before that, they served as the Head of Performance & Direct Marketing (Data Monetization) at PAYBACK from September 2014 to November 2021. Snigdha also gained valuable experience at National Bank of Abu Dhabi as the Group Head Card Acquisitions, Cards Business from November 2011 to June 2013. Beginning their career at Emirates NBD in 2002, Snigdha Guha held various positions including Lead, Customer Life Cycle Management, Portfolio Manager of Cards Marketing, Senior Management Accountant in MIS, and Management Trainee/Supervisor in Financial Accounts.

Snigdha Guha completed their education at UCLA Anderson School of Management from 2020 to 2022, where they pursued a Post Graduate Program in Management for Executives (UCLA PGPX). Prior to that, they attended the American University in Dubai from 1998 to 2002, where they obtained a Bachelor's of Business Administration degree with a focus on Banking and Finance. Snigdha also holds additional certifications, including a Masters Program in Digital Marketing Associate from Simplilearn obtained in September 2020, an Online Marketing Certified Associate (OMCA) from OMCP® obtained in August 2020, Leadership in the Age of Digital Disruption from Wharton Online obtained in April 2020, and Marketing Strategy from Cornell University obtained in April 2014.