Marianne Ashton-Booth

Head Of Design Systems at ITV

Marianne Ashton-Booth is an experienced design leader with a strong background in product design and design systems. Currently serving as the Head of Product Design & Design Systems at ITV, Marianne oversees growth and e-commerce initiatives. Previously, Marianne held multiple roles at CNN, including Head of Design Systems and UX Design Lead for the Stellar Swarm 2.0 project, where significant contributions were made to modernize CNN’s design practices and enhance digital content delivery. Additional experience includes consultancy work for the Evening Standard, teaching positions at Norwich University of the Arts and the University of Lincoln, and leadership roles as Art Director for various publications. Marianne holds a BA Hons in Graphic Design from the University of Lincoln.

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