Sameer Modha

Sameer Modha serves as the Measurement Innovation Lead in the Commercial Strategy team at ITV since July 2020, focusing on developing data products and conducting trials for marketing decision-making. Additionally, Sameer is part of the UKOM Commercial Board, providing strategic guidance on the IPSOS iris value proposition. Prior experience includes roles at Google as Head of Applied Data Science and Head of Retail Analytics, where Sameer drove data science initiatives and led analytical teams for major UK retailers. Previous positions at DigitasLBi_UK and Mindshare involved modernizing data propositions and developing insight products for diverse clients. Sameer’s early career encompassed planning and strategy roles at JWT and WPP, with an academic background from the University of Cambridge.