Itzy Ritzy is a community driven, industry leading omni-channel brand, focused on innovative, on-trend baby products for Millennial and Gen Z parents, delivering a sense of identity and a supportive community through their parenting journey. Launched in 2007 by Kelly Meyer Douglas and Brian Douglas, Itzy Ritzy offers a diverse portfolio of products that span multiple categories including diaper bags, toys, pacifiers, teethers, and other must-have baby related products.

Itzy Ritzy’s vision is to support new parents through the journey of parenting with innovative, coveted products and a welcoming community. The company sells its products direct-to-consumer through www.itzyritzy.com, Amazon.com, and has chainwide placement at 1800 Target stores, 3500 Walmart Stores, and thousands of other national and specialty retailers.

Headquartered in Naperville, IL, the company has more than 50 employees. Itzy Ritzy has experienced significant and profitable growth. In April 2021, Itzy Ritzy received a strategic investment from TZP Group, a New York-based growth capital fund known for partnering with entrepreneurs to build successful companies.

Learn more about Itzy Ritzy: www.itzyritzy.com

Check out our vibe: www.instagram.com/itzyritzy

Consumer Goods

Itzy Ritzy

Itzy Ritzy's headquarters in Naperville, IL, United States

Brian Douglas

James Parchem

Kristin Hoye

Tommy Lee

Barbara Rivas

Maureen O'Connor Salazar

Cindy Boor

The Marketing and Design Team at Itzy Ritzy is responsible for creating and executing innovative marketing strategies that resonate with Millennial and Gen Z parents. This team collaborates on visually appealing designs and engaging content across various platforms to enhance brand identity and community connection. They focus on driving growth through email marketing, social media engagement, and integrated campaigns, all while ensuring that Itzy Ritzy’s product offerings remain on-trend and reflective of the needs of modern parents.

Marketing and Design Team

The Leadership Team at Itzy Ritzy is responsible for setting the strategic vision and direction of the company, ensuring that innovative, on-trend products meet the needs of Millennial and Gen Z parents. Comprising key executives such as the CEO, VPs of Product Development and Wholesale, the Chief Design Officer, and the CFO, this team drives collaboration across departments, fosters a culture of creativity and community, and oversees the company’s growth initiatives and financial health to maintain its leadership position in the baby products industry.

Itzy Ritzy

Org chart

Teams

Marketing and Design Team

Leadership Team

Offices

Itzy Ritzy

Org chart

Teams

Marketing and Design Team

Leadership Team

Offices

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