Itzy Ritzy
Barbara Rivas has a diverse work experience spanning various industries and roles. Barbara currently works at Itzy Ritzy, where they have held multiple positions since 2017. Barbara'smost recent role is that of an Integrated Marketing Manager, which they started in March 2022. As the Social Media Manager prior to this, Barbara was responsible for overseeing an analytics-driven content strategy across all social channels, managing influencer campaigns, and coordinating content creation. Barbara also conducted research and implemented social media and pop culture trends into the company's strategy. Additionally, Barbara worked as a Marketing & Communications Associate at Itzy Ritzy from August 2017 to August 2021.
Before joining Itzy Ritzy, Barbara gained experience as a Business Relations Intern at Summer of the Arts in 2017. Barbara also served as a Server at Short's Burger and Shine from September 2014 to July 2017. Barbara further honed their marketing skills through internships at The JAY Group, Inc. in 2016 and Impact Hub Reggio Emilia from January to May 2016. Additionally, they worked as a Sales Representative at Clarks in May 2014.
Overall, Barbara Rivas has a strong background in marketing and communications, with expertise in social media management, content strategy, and influencer campaigns. Barbara has demonstrated their ability to adapt to different roles and industries throughout their career.
Barbara Rivas attended the University of Iowa from 2013 to 2017, earning a Bachelor of Arts (B.A.) degree in Communication and Media Studies. In 2015, they also briefly studied at the Università degli Studi di Modena e Reggio Emilia, although no specific degree or field of study is provided.
In addition to their formal education, Barbara Rivas obtained several certifications. Barbara completed the "Applied Social Media Marketing: Strategies and Analytics" course from Udemy in August 2020 and earned a "Social Marketing Certification" from Hootsuite in July 2020. Furthermore, they received a "Writing Certificate" from the Magid Center for Undergraduate Writing at the University of Iowa in May 2017.