Patrícia Groto

Patrícia Groto is a seasoned marketing professional with extensive experience in product marketing across multiple companies. Currently serving as Coordenadora de Marketing de Produto at iugu since March 2021, Patrícia leads client communication strategies across various channels, focusing on engagement and retention for financial technology products. Prior roles include Especialista de Marketing de Produto at iugu, where Patrícia established a product marketing framework, and a position in Marketing de Produto at Serasa Experian, where visibility and recognition of the product portfolio were significantly enhanced. Earlier experience includes coordinating events at Projeto Leader Thinking and serving as Consultora de Marketing at Itaú Unibanco/Credicard. An educational background from ESPM Escola Superior de Propaganda e Marketing and Universidade Anhembi Morumbi supports Patrícia's expertise in customer-centric marketing and modern marketing strategies.