Lasse Sool

Lasse Sool is an experienced marketing professional currently serving as the Group Marketing Officer at Iute Group since May 2021. Previous roles include Head of Marketing Analytics and Board Member at Initiative from October 2014 to May 2021, and Chief Marketing Officer at BIGBANK AS from September 2008 to July 2014, where marketing management was focused on European markets. Additional experience includes positions as Marketing Manager at Baltmax, CMO at Arctic Spas, Head of Estonian Operations at Olympic Entertainment Group, and Business Processes Manager and Marketing Specialist at Elion Enterprises Ltd. Lasse Sool's educational background includes studies at Estonian Business School and Tallinn Commercial School.