Joonas Hokka

Joonas Hokka serves as the Creative Strategy Director at IVALO Creative Agency, where responsibilities include overseeing creative strategy since January 2024. Joonas has extensive experience as a consultant and DJ since July 2013. Prior to IVALO, Joonas worked at TBWA\Helsinki from August 2018 to January 2024, first as a Creative Strategist and later as Head of Business Design, focusing on brand purpose and strategic development for clients. Joonas held various roles at KY-Dealing Oy, including Member of the Board and Chairman of the Board, contributing to the management of a bookstore and e-commerce platforms for students. Additionally, Joonas worked as a Content Strategist at Parcero and as a Marketing Manager at KY-Dealing Oy. Early career experience includes roles as an Ecommerce Specialist at Sportti Thurman and a sales position at Revalo Group. Joonas holds a Master of Science in Marketing and Information System Sciences and a Bachelor of Science in Marketing and Economics from the Turku School of Economics at the University of Turku.