Marco Franza currently serves as the Global Head of Customer Service and Asia Commercial Operations for Iveco BUS at Iveco Group, a position held since October 2021. With a robust background in aftermarket solutions and product marketing, Marco held various leadership roles at CNH Industrial from January 2013 to October 2021, including Global Head of Strategy Aftermarket Solutions and EMEA Product Marketing & Business Intelligence Director. Previous experience includes significant positions at Iveco, focusing on sales and marketing for spare parts and customer service across multiple European markets. Marco's career also features procurement roles at CNH and Fiat Gra.de, complemented by a solid educational foundation from institutions such as SDA Bocconi and Politecnico di Torino.