Erin Wendell, the Chief Marketing Officer at ivWatch, leads the strategic vision and direction for ivWatch’s global branding and messaging, digital presence, internal and external communications and experiential marketing. Erin oversees all aspects of the company’s global brand marketing strategy. Erin has successfully built global marketing communications initiatives, directives and experiences for nearly 15 years.
Prior to beginning work at ivWatch, she served as the Senior Director of Global Communications at Under Armour. At Under Armour, she played a critical role in growing the communications function from its inception, driving brand awareness, executing entries into global markets, launching major campaigns and products and establishing best in class media and employee communications practices.
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