Katarina Karadzic

Katarina Karadzic is an experienced professional in the field of communication and public relations. Currently serving as Projektleiterin PR at IWB Industrielle Werke Basel since May 2018, Katarina specializes in employer branding, corporate publishing, public relations, crisis communication, social media, and internal communications. Previous roles include Junior Projektleiterin PR and Praktikantin Kommunikation und Marketing at IWB, and Praktikantin Media Relations at Helvetia Versicherungen Schweiz, where strategic communication and media relations were key responsibilities. Early career experience includes various sales support roles at Vaudoise Assurances, focusing on claims regulation, insurance offerings, and customer service. Katarina holds a Master's degree in Communication Management from Lucerne University of Applied Sciences and Arts, along with a CAS in Brand Journalism & Corporate Storytelling from MAZ-Die Schweizer Journalistenschule, and a Bachelor's degree in Multilingual Communication from ZHAW Zurich University of Applied Sciences.