Abby Buettner

Abby Buettner is an accomplished e-commerce professional with extensive experience in the footwear industry. Currently serving as Head of E-commerce for North America at IWC Schaffhausen since April 2021, Abby has held various leadership roles, including Senior Manager E-commerce and Ecommerce Manager. Prior experience at Caleres, Inc. spans from August 2006 to April 2021, where Abby excelled as Digital Account Manager, driving significant growth in online sales for the LifeStride brand and managing key e-commerce accounts like Zappos and Amazon. Abby's background also includes positions such as Account Executive and Demand Planner, where strategic planning and analytics were pivotal in achieving sales targets. Abby holds an MBA from the University of Florida and a BSBA in Marketing from Creighton University.