Alex Maschmeyer

Alex Maschmeyer is an experienced professional in project management and technical development within the retail and exhibition industries. Currently serving as Senior PM Technical Development and Brand Architect at IWC Schaffhausen since October 2010, Alex has been responsible for planning and implementing international boutique and shop-in-shop projects, ensuring quality control, cost management, and the continuous improvement of point-of-sale systems. Prior experience includes roles at TEAM KONZEPT GmbH, WengerWittmann GmbH, and ISARIA Corporate Design AG, where Alex managed high-profile projects for notable international brands and contributed to exhibition stand design and construction. Alex holds a Diplom-Ingenieur (FH) degree in Interior Design from Rosenheim Technical University of Applied Sciences and has a background as a skilled carpenter.