Deten Lau

Deten Lau is an experienced marketing professional with a comprehensive background in trade marketing and visual merchandising. Currently serving as the Regional Trade Marketing Manager at IWC Schaffhausen since June 2014, Deten Lau specializes in brand experience, marketing strategies, store planning, and project management, alongside leading sustainability projects. Prior experience includes various roles at Giorgio Armani from September 2010 to June 2014, culminating in the position of Senior Visual Merchandiser. Deten Lau also worked as a Merchandiser and Fashion Consultant at Fixtex (Hong Kong) Limited and SLA Fashion Corporation Ltd in Shenzhen from November 2007 to September 2010. Educational qualifications include a Master of Science in Marketing with Sales Management from Edinburgh Napier University and a BA (Hons) in International Fashion Business from Nottingham Trent University.