Effy Luo

Effy Luo is a senior digital and e-commerce executive at IWC Schaffhausen since March 2019, bringing extensive experience in digital marketing and communications. Prior to this role, Effy served as a digital communication executive at Godiva Greater China from April 2017 to 2019, where responsibilities included developing digital marketing strategies, managing social media content, and implementing numerous digital campaigns. Earlier experience includes a position as a marketing assistant at 斯沃琪集团 (Swatch Group) from June 2014 to April 2017, focusing on budget management, press releases, and monthly social media initiatives. Effy holds a Bachelor's degree in Management with a specialization in Corporate Finance from Shanghai University of International Business and Economics, completed in 2014.