Maeva Randrianarivelo

Maeva Randrianarivelo has extensive experience in digital project management and e-commerce, currently serving as the Global e-Commerce & CRC Team Lead at IWC Schaffhausen since February 2017, where responsibility includes driving commercial success and optimizing customer experiences for online direct-to-consumer channels. Prior roles at IWC include Senior Digital Project Manager and Digital Project Manager, contributing significantly to digital transformation and strategic project delivery. Previously, Maeva worked as a Digital Project Manager at Boomerang Pharmaceutical Communications, managing projects within the pharmaceutical sector, and as a WebMarketing Project Manager at CAPITALDATA, specializing in digital marketing initiatives. Educational qualifications include a Master of Science in Management of Innovation in the Digital Economy from Institut Mines-Télécom Business School, along with ongoing studies at Universidade de São Paulo.