Naemi Heiniger

Naemi Heiniger is a seasoned communications professional currently serving as Senior Communications Manager at IWC Schaffhausen since September 2022, leading PR, corporate communications, and media campaigns in the Swiss market to establish the brand as a luxury watchmaking leader. Prior experience includes roles as Head of Communications at Dyson Schweiz, where strategies were developed to position the brand in the Swiss market and launch the Personal Care category, and various positions in PR and marketing at Ochsner Sport, IWC Schaffhausen, and Flying Teachers. Naemi Heiniger holds a Master of Arts in Communication and Media Research from Université de Fribourg and a Bachelor of Arts in Communication and Social Science from the University of Lucerne.