Sara Yassine is an accomplished professional with extensive experience in marketing, communications, and management. Currently serving as Country Manager for KSA and Head of Marketing & Communications at IWC Schaffhausen, Sara has held roles such as Communications Manager within the company. Previous roles include Marketing & Distribution Coordinator at Mixed Media Publishing and an internship at the United States Federation for Middle East Peace. Additionally, Sara contributed as a Research Assistant at the American University of Beirut. Educational qualifications include a Master's degree in Public Health, specializing in Epidemiology and Biostatistics from the American University of Beirut (2007-2009) and training from NUMA (May 2022 - July 2022).