Vilidiana Abou

Vilidiana Abou currently serves as Group Sales Partnerships Director and Group Head of Strategic Partnerships at International Workplace Group plc, a position held since July 2016, where responsibilities include building and scaling partnership programs to drive business growth. Additionally, Vilidiana has experience as Global Head of Partnerships and Events, focusing on engaging partnerships to elevate brand awareness and develop effective event strategies. Prior to IWG, experience includes marketing management roles across Europe and EMEA at Regus, managing field marketing in over 50 markets, and serving as Business Development Manager for Havas, contributing to the launch of strategic insights in the European market. Educational qualifications include an Executive Programme in Digital Marketing from HEC Paris, a PhD in Marketing & Advertising from Université Paris-Sorbonne, and a Master's degree in Linguistics from Sofia University St. Kliment Ohridski.