Anupam Mukerji

Anupam Mukerji is an accomplished marketing professional with extensive experience in building and leading brands across various sectors. Currently serving as Chief Marketing Officer at IZF since April 2023, Anupam focuses on establishing the brand as the preferred choice for young consumers while managing comprehensive marketing strategies. Prior to this role, Anupam was Head of Marketing at IDfy, where the brand experienced significant growth from $1 million to $15 million over five years. Anupam also founded Yogastra, a direct-to-consumer yoga products brand, and co-founded Pitch Invasion New Media LLP, a digital media agency specializing in sports branding. Additionally, Anupam launched India's first social media creative agency at Media Marketing Innovators and held key marketing roles at Career Launcher, Wipro, and HCL Perot Systems. Anupam holds two Master of Business Administration degrees from SPJIMR and a Bachelor of Business Administration from the College of Business Studies.