Rabiya Fatima is a seasoned professional in visual merchandising and fashion design, currently serving as the Sr Deputy VM Manager for J. Junaid Jamshed Private Limited since November 2024, overseeing operations in the North and Oceania regions. Prior to this role, Rabiya held the position of Deputy Manager-VM for Outfitters Stores from November 2021 to November 2024 and worked as VM Lead for the North Region at Gul Ahmed Textile Mills Limited from March 2017 to November 2021, where responsibilities included design promotion, point-of-sale displays, and in-store visual merchandising. Earlier experience includes roles as a Career Counselor at The City School Official and as a Kindergarten Teacher at Beaconhouse, building strong communication and interpersonal skills. Rabiya began their career as a Fashion Design Internee at GENERATION Pvt Ltd, contributing to concept development and trend analysis. Rabiya holds a BS in Fashion Designing from Iqra University, Pakistan, earned between 2011 and 2016.