Sarah Richards

Sarah Richards has established herself as one of the youngest female leaders in luxury travel PR in London, having started her PR career aged 21 at Belmond, formerly Orient Express. With a combination of boutique and large agency experience, including a year spent working in Dubai, Sarah has spearheaded successful campaigns for an array of luxury hotels and travel companies during her career. Sarah joined her family business, Sadler&co, in 2018 and was instrumental in the running of the agency prior to its recent acquisition by J/PR. Sarah joins J/PR as Managing Director, alongside Emma Hartland-Mahon.