JR Cigar
Reina Robles DePena is currently serving as Lead Merchandiser at JR Cigar since March 2024. Prior experience includes roles as Assistant Merchandiser 2 and Assistant Merchandiser at FULLBEAUTY Brands from April 2022 to April 2024, and as Assistant Buyer at Ashley Stewart, Inc. from April 2021 to April 2022. Reina also contributed to the retail sector as Assistant Manager at francesca’s® and Assistant Store Manager at GUESS?, Inc., where responsibilities included visual merchandising, sales generation, and team training. Reina's career began in retail sales, fulfilling various roles focused on customer relations and sales effectiveness. Reina holds a Bachelor's degree in General Sales, Merchandising and Related Marketing Operations from Montclair State University, earned in 2020.
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JR Cigar
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J-R Cigar is the largest distributor and retailer of brand name premium cigars in the United States. The Company's primary products consist of premium cigars, mass market cigars and cigarettes which are distributed to retail and wholesale customers. The Company's highest gross margins are generated from the sale of premium cigars(imported, hand-made and hand-rolled cigars made with long filler and all natural tobacco leaf) and, as such, it has targeted premium cigars as its primary growth vehicle. The Company's premium cigars consist of approximately 150 brands, of which 43 are the Company's proprietary brands. Among the Company's proprietary products are nationally recognized brands such as Belinda-Registered Trademark-, Casa Blanca-Registered Trademark-, El Rey del Mundo-Registered Trademark-, 5 Star Seconds-Registered Trademark-, Jose Marti-TM-, J-R Alternative-Registered Trademark-, J-R Ultimate-Registered Trademark-, La Finca-Registered Trademark-, Rosa Cuba-TM- and Santa Clara-Registered Trademark.