Robert Sall, Ph.D., is a Senior Human Factors Researcher at J.S. Held, specializing in empirical studies of attention and inattention while driving, hazard perception, and user experience (UX) research. With over ten years of experience, they have collaborated with Fortune 500 companies to optimize product user experiences and safety, while providing consulting expertise in civil and defense law cases. Prior roles include Lead UX Researcher at Merkle and Human Factors Scientist at Exponent, where they led interdisciplinary teams and conducted significant research on distracted driving. Sall holds a Ph.D. in Human Factors and Applied Cognition from North Carolina State University and a Bachelor's degree in Psychology from Florida State University.
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