Sam Passig

Senior Director - E-commerce & Product Strategy at Jaanuu

Sam Passig is a seasoned professional with extensive experience in e-commerce and product strategy, currently serving as the Senior Director of E-Commerce & Product Strategy at JAANUU since August 2025. Prior to this role, Passig held various leadership positions at Movado Group, Inc., where achievements included enhancing product launch performance and significantly reducing aged inventory. Previously, Passig contributed to FIGS as a Senior Merchant, successfully developing the Men's Scrub line and driving product launches. Notable experience at Nike includes multiple global product line manager roles, resulting in substantial category growth across women’s running apparel and football products. Passig holds a Bachelor's degree in Marketing and Finance from the University of South Carolina.

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