Vanessa Atanasov

Vanessa Atanasov is a skilled marketing professional with extensive experience in shopper and trade marketing. Currently serving as the Shopper and Trade Marketing Manager for Jack Link's & BiFi in the Benelux region since April 2025, Vanessa previously held the position of Shopper Marketing Manager at The Kraft Heinz Company, where strategic planning and execution across five product categories were overseen. Earlier roles include Commercial Category Controller at Study Association Aureus and various marketing positions at JCDecaux Africa, including Marketing Assistant and Client Services Executive. Vanessa's career began in administration and legal support with roles at Litha-Lethu Management Solutions and Phillip Silver and Associates. Academic credentials include an MBA in International Management from Vrije Universiteit Amsterdam and a BBA in Brand Building and Management from Vega School, complemented by a foundational law degree.