Cynthia López Ochoa

Cynthia López Ochoa has extensive experience in marketing and brand management, currently serving as the Gerente Grouper Innovación Color-Gerente de Mercadotecnia Global at JAFRA Cosmetics International since July 2006. In this role, Cynthia establishes and determines strategic marketing plans across BTL, ATL, and digital channels, focusing on product innovation and brand construction in the Mexican and U.S. markets. Previous positions include Sr Marketing Product Manager at JAFRA, where product category marketing strategies were developed, and Subdirector de marketing at Zan Zusi - Probelco, overseeing multiple brands and launching new products. Cynthia holds a Licentiate degree in Relaciones Comerciale/Mercadotecnia from Instituto Politécnico Nacional.