Annika Helmrich

Annika Helmrich is currently the VP of Growth Marketing at JAGGAER. Prior to their current position, they served as the Marketing Director of Americas for Amber Road from March 2003 to July 2019. In this role, they were responsible for managing 15 marketing professionals and four external firms to drive effective lead generation programs contributing to the company’s initial public offering. Additionally, they optimized marketing operations via efficient allocation of multi-million dollar marketing strategies.

Before their time at Amber Road, Annika worked as an Account Executive at FitzGerald Communications from May 2000 to March 2003. In this role, they provided daily public relations support for high-technology clients through creative pitch development, media and analyst outreach. Annika also implemented a print and broadcast media launch plan to promote new .biz Internet registry domain and developed corporate collateral, press releases and pitch letters for clients such as IBM Business Consulting Services. Additionally, they secured feature print and online media placements, awards and speaking opportunities and created strategic messaging for Fortune 500 clients in supply chain software development, financial and customer relationship management and e-learning management industries.

Annika Helmrich's educational career includes completing an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business and a BA in Public Communications from American University.

Their manager is Scott Byrnes, SVP, Global Marketing.