Annika Helmrich, MBA is a highly experienced marketing professional who has worked in various roles at companies like JAGGAER, E2open, and Amber Road. Annika has led teams in orchestrating successful Account-Based Marketing campaigns that have driven pipeline growth and revenue. With a background in global trade management software and solutions, Annika has managed multi-million dollar marketing strategies and implemented effective lead generation programs. Their expertise also includes public relations support for high-technology clients and developing strategic messaging for Fortune 500 companies. Annika holds an MBA in Marketing from the University of Maryland and a BA in Public Communications from American University.
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