Chrissie Kemp

Chrissie Kemp is a highly experienced professional with a significant background in data, automation, and digital transformation. Currently serving as the Chief Data & AI Officer at JLR since June 2018, Chrissie leads a team dedicated to enhancing the luxury client experience through advanced digital products and automation. Previous positions at JLR include Chief Data & Digital Product Officer and Director of Digital Strategy, where Chrissie focused on customer-centric and agile digital solutions. At Rolls-Royce, roles spanned from Head of Digital - Power Systems to Customer Account Manager, contributing to both commercial and defense sectors. Chrissie co-founded Purplebooks, which focused on a campus-based model for buying and selling second-hand books. Academic credentials include a Master of Science in Big Data & Digital Futures from the University of Warwick and a First-Class Honours degree in History and Modern Languages from Durham University.