Peter grew up working on his parents’ farm, learning the ins and outs of farming operations well before he entered adulthood. Even though he’s been familiar with the grape business for most of his life, he’s committed to continued learning, whether that mean keeping abreast of current growing trends, learning about environmentally friendly packaging options, researching organic farming methods, or finding new ways to be a better steward to the land, his employees, and Pretty Lady consumers, alike. Peter is a member and director of local water boards and involved in other community organizations. In his spare time, he enjoys hunting and golfing, though he is most at peace when walking through a block of vines at the end of each harvest season.
Current role