Lara Mendoza Saona - Content Marketing

Lara Mendoza Saona has a solid background in content marketing and digital strategy. Lara started their career at E & L Logistics in 2004, where they worked in digital content marketing until 2010. From 2016 to 2017, they served as a Digital Content Specialist at the preschool institution "Nido Chiquitines," where they developed and implemented digital content marketing strategies. Lara then joined Dinámica as a Digital Marketing Coordinator in 2017, where they supervised and coordinated marketing and communication teams, designed digital content marketing strategies, and executed online campaigns. In 2018, they worked as a Content Editor at Transforma ONG, focusing on digital content strategy and management for their app user experience. Lara further enhanced their skills as a Communication Specialist at UTEL University in 2019, where they worked on audiovisual content marketing, coordination, and website content optimization. In 2020, they became a Content Lead at Firbid, responsible for planning and executing annual digital marketing strategies. Lara then joined Impulse in 2021 as a Content Editor Manager, overseeing B2B/B2C content marketing and digital strategies, content team supervision, budget management, and direction, production, and content management for various platforms. Most recently, Lara worked at R O C K E T as Head of Digital Strategy, where they led digital strategy initiatives from April to October 2022. Currently, they hold the position of Content Specialist at Jalasoft, starting in December 2022.

Lara Mendoza Saona has pursued various educational opportunities in the field of marketing and digital marketing. In 2020 to 2021, they attended the ESAN Graduate School Of Business and completed the Digital Marketing Specialization Program for Executives, earning a degree as a Marketing Digital Specialist. Additionally, in 2017, Lara studied pedagogical research from a socio-constructivist approach at Universidad Antonio Ruiz de Montoya.

Furthermore, Lara has also pursued post-graduate studies on art at the University of the Arts London during the academic year 2002 to 2003. Lara obtained a Bachelor's degree from Pontificia Universidad Católica del Perú's Facultad de Arte y Diseño between 1997 and 2002.

Lara has also obtained several certifications to enhance their expertise in digital marketing. Some of their certifications include OMCA™ Certification for Digital Marketers Test Prep from LinkedIn in November 2022, Fundamentos de SEO from LinkedIn in September 2022, and Curso de Escritura Online from Platzi in March 2022. Lara has also earned certifications from CXL, such as Certificado User research in October 2021, Certificado Scaling content marketing in September 2021, and Certificado Technical SEO in September 2021. Other certifications include Contextual Marketing Certification and Email Marketing Certification from HubSpot Academy, obtained in August 2021. Lara has pursued additional certifications in various aspects of marketing from different institutions and platforms such as Platzi.