Eric Criquioche

Eric Criquioche possesses extensive experience in commercial management and sales within the DIY sector, currently serving as Directeur Commercial GSB France at James Hardie Europe GmbH since May 2013. In this role, Eric has successfully defined and implemented commercial strategies leading to a 30% revenue increase over five years, while also managing a team of four sales representatives and negotiating with major DIY purchasing groups. Prior to this, Eric held positions such as Key Account Manager DIY France and Sales Manager DIY Western Europe at Inda France, demonstrating expertise in product development, team management, and strategic negotiation across various European markets. Eric's career began at FAAM, where foundational skills in marketing, supply chain organization, and network development were established. Eric holds a Bac + 4 degree in International Business from NEGOCIA and a Bac +3 degree in Marketing, Advertising, and Finance from EAD.