Michael Goodman

Director - Go-to-market Strategy at James Hardie Industries

Michael Goodman is an experienced professional currently serving as Director of Go-to-Market Strategy at James Hardie since April 2016, where responsibilities include leading the North American strategy for Single-Family New Construction Builder and Architect Segments. Prior roles at James Hardie include Senior Manager positions focused on product commercialization, dealer channel strategy, and market development. Previously, Michael spent over a decade at BP in various capacities, ultimately as Senior Sales and Marketing Manager, managing global key account relationships and overseeing a significant customer portfolio. Michael holds an M.B.A. from the Wisconsin School of Business and a Bachelor's degree in Finance from The Ohio State University, with additional training in Sales and Marketing Leadership from Northwestern University's Kellogg School of Management.

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