Jennifer Binns

Jennifer Binns is a seasoned professional with extensive experience in sales and marketing strategy, currently serving as the Director of Go-to-Market Channel Strategy at Chamberlain Group since March 2021. In this role, Jennifer develops and executes commercialization strategies for LiftMaster’s professional channel, while previously focusing on transforming Channel Marketing strategies and leading high-performing sales teams in both Canada and the Midwest. Prior experience includes roles at Caesarstone Canada, where Jennifer advanced sales initiatives across various sectors, and Sherwin-Williams, where impactful relationship-building led to significant market share expansion. Jennifer holds a Bachelor of Arts in Geography from McMaster University, a diploma in Interior Decorating from Durham College, and has furthered education through the Wharton Executive Education program.