Karl Norling has a diverse and extensive work experience in various roles and companies. Karl is currently serving as the Chief Marketing Officer at JamesEdition, the world's largest luxury marketplace for High-Net-Worth Individuals. Before that, they founded their own company called Accretic.
Prior to their current roles, Karl held multiple positions at Discovery Inc. Karl was the Director of Digital Growth for Dplay, where they contributed to the development and growth of Discovery's direct-to-consumer video-on-demand offering. Karl also served as the Senior Manager of Digital Growth for Dplay and the Analytics Architect and Implementation Lead for GolfTV at Discovery.
Karl has also worked at Curamando as a Senior Consultant and Consultant, specializing in digital transformation and growth strategies. Karl was responsible for helping clients improve their digital marketing and sales capabilities.
Earlier in their career, Karl served as a Digital Analytics Consultant at CountQuest Interactive AB, where they focused on predictive analytics and data visualization for mobile apps. Karl also worked as a Digital Analytics Consultant at Scandic Hotels and Thomas Cook, where they managed analytics development and strategy.
In addition to their corporate experience, Karl ran their own consulting business, Karl Norling Consulting, where they provided startup advisory and IT system implementation services. Karl also held leadership positions in the Luleå Student Union and Luleå University of Technology.
Overall, Karl Norling has demonstrated expertise in marketing, analytics, digital transformation, and business consulting throughout their career.
Karl Norling obtained a Bachelor of Science (BSc) degree in Statistics from Umeå University, where they studied from 2009 to 2011. Karl then pursued a degree in International Business at Luleå University of Technology from 2012 to 2013. In 2013, they also studied International Finance at Technische Hochschule Augsburg.
In terms of certifications, Karl Norling earned the following:
- Adobe Certified Expert: Analytics Developer from Adobe in April 2016
- Adobe Certified Expert: Analytics Business Practitioner from Adobe in September 2015
- Tealium Certified Professional: Advanced Solutions and Deployments from Tealium in September 2015
- Google Analytics Individual Qualification from Google in February 2016.
January, 2022 - present