Regiane Bressani Cetolini

Regiane Bressani Cetolini is an experienced marketing professional with a focus on trade marketing. Currently serving as the National Trade Marketing Coordinator at JBS since July 2017, Regiane oversees a team of 2 direct reports and manages a merchandising team of over 500 individuals. Responsibilities include coordinating campaigns, managing trade budgets, and creating training content for merchandising teams. Previous roles include Senior Trade Marketing Analyst at JBS, where Regiane was responsible for meat categories and promotional activities, and Trade Marketing Analyst positions at CRS Brands and JBS, focusing on promotional calendars and sales incentives. Regiane's career began as a Sales Consultant at Sony, advancing through various marketing roles, including trade marketing analysis and promotional development. Regiane holds degrees from ESPM, BSP, and USP, specializing in marketing, sales, and humanities.