Vanessa Masseron

Head Of Business Development Finance Media Retail & Services at JCDecaux

Vanessa Masseron has a strong background in business development and client management. Vanessa began their career as the Head of Business Development Finance Media Retail & Services at JCDecaux in 2014. In this role, they successfully managed a team of five people and coordinated branding strategies for various sectors, including fashion, finance, high tech, and tourism services. Vanessa worked with notable clients such as Zalando, Cartier, H&M, and Air France.

Prior to their role at JCDecaux, Vanessa held positions at Bolloré Media Régie and Bolloré Intermedia. At Bolloré Media Régie, they served as the Director of Development and Digital Coordinator, where they managed a team of five and developed print advertising strategies for independent agencies and direct clients. At Bolloré Intermedia, they worked as a Client Director, focusing on business development across various sectors such as information media, culture, and employment.

Vanessa's work experience also includes a long tenure at Arsenic, where they served as a Client Director for almost 16 years. Overall, their experience demonstrates their expertise in business development, client management, and coordinating branding strategies for diverse industries.

Vanessa Masseron obtained a Licence degree in Communication et information from Paris-Pantheon-Assas University in 1992-1993. Prior to that, they completed a BTS degree in communication et actions publicitaires at Ecole nationale de commerce from 1990 to 1992. In 1989-1990, they attended the University of Charleston. Before pursuing higher education, they obtained a High School Diploma with a focus on Socle général from Airport High School in 1988-1989. Additionally, they earned a BAC A1 from Lycée Molière in 1988.

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