Bob Wood

Bob Wood has a strong background in data science, analytics, and marketing. Bob is currently working as the Director of Automotive Data Science at J.D. Power since November 2022. Before joining J.D. Power, they held the role of Director of Data Science at Lands' End from January 2019 to November 2022, where they played a key role in optimizing pricing, customer lifecycle modeling, and advanced targeting. Prior to that, they served as the Vice President of Research at Resonate from May 2017 to January 2019, where they utilized proprietary data and consumer insights to drive successful B2C marketing strategies. From 2012 to 2017, Bob worked at Merkle and held various senior director roles, specializing in advanced methods and research, consumer analytics, and insight. Before Merkle, they were the Director of Marketing Science at Cox Communications from August 2007 to March 2012, where they focused on marketing strategy and analytics. Bob also worked as the Director of Marketing at Wing Enterprises from January 2005 to August 2007 and as the Director of Strategic Marketing and Communications at Verticore Technologies from 1999 to 2004. Bob started their career as a Risk Management Analyst and Project Manager at Manning & Napier from 1998 to 1999, utilizing data mining technology and arbitrage pricing theory. Prior to that, Bob worked as a Principal at Wood Consulting from June 1996 to December 1997.

Bob Wood has a strong educational background with a focus on psychology, statistics, and mathematics. Bob earned their PhD in Quantitative & Consumer Psychology and their Master of Arts (MA) in Psychology - Human Factors from Wichita State University between 2010 and 2017. Prior to that, they obtained their MS with an emphasis in Statistics from the same university from 2007 to 2010.

Before attending Wichita State University, Bob completed an Executive MBA in Marketing & Finance from Brigham Young University between 2005 and 2007. Bob also has a brief educational experience at Stanford University in 1995 and the University of Rochester in 1994, both in the field of Economics.

Bob began their academic journey by earning an MS in Applied Math from Brigham Young University between 1991 and 1993, followed by a BS in Mathematics from the same university between 1989 and 1991.

In addition to their formal education, Bob Wood has also obtained several certifications. Bob successfully completed the Advanced SQL and Python Certified courses from HackerRank in March 2023 and August 2022, respectively. In 2015, they became a Merkle Digital Professional certified by Merkle. Finally, there is a mention of an SQL Certified certification, but no specific details regarding its institution or the date of completion are provided.