Santina Hanson

Santina Hanson has a diverse work experience spanning from 2006 to 2020. Santina has worked in various companies and held roles with increasing levels of responsibility.

Santina began their career as an intern at The Militia Group and Universal Music Group in 2006. In 2007, they joined Mediaedge as an Assistant Broadcast Negotiator, where they stayed until 2009. From 2010 to 2011, they worked at GroupM as a Broadcast Negotiator.

In 2011, Santina joined Experian Consumer Direct as a Search Marketing Specialist and later progressed to become a Search Marketing Manager and then a Senior Search Marketing Manager. During their time at Experian Consumer Direct, they managed search marketing campaigns across multiple brands, optimized landing pages and ad copy, and successfully increased conversion rates and click-through rates.

In 2015, they moved to National Appraisal Guides, Inc. as a Senior Paid Search Marketing Manager, where they played a crucial role in audience acquisition and development for NADAguides.com. Santina later became the Director of Paid Search in 2017, overseeing audience acquisition for NADAguides.com and JDPower.com.

Currently, Santina works at J.D. Power as the Director of Paid Search & Partner Optimization, focusing on audience acquisition for NADAguides.com and JDPower.com.

Throughout their career, Santina has gained expertise in search marketing, budget management, bid management, A/B testing, and strategic planning. Santina'sexperience demonstrates their ability to drive results and contribute to the success of the companies they have worked for.

Santina Hanson attended California State University, Fullerton from 2002 to 2007, where they earned a Bachelor of Arts degree in Radio-TV-Film. In 2006, they participated in a study abroad program in Florence, Italy through the American Institute for Foreign Studies. During this program, they focused on Italian language and culture. Santina Hanson also holds certifications in Bing Ads, Google Ads, Kenshoo, Marin, and has obtained the Optimizely Platform Certification from Optimizely.