JDE Peet's
Babette Ruijten is an experienced marketing professional with a strong background in brand management and customer marketing. Currently serving as Senior Brand Manager for Pickwick at JACOBS DOUWE EGBERTS since February 2021, Babette has previously held prominent roles such as Global Customer Marketing Manager and Global Brand Manager at Koninklijke De Kuyper from October 2016 to February 2021. Babette's contributions included overseeing brand plans for key markets and managing innovation projects. Additional experience includes a marketing trainee position at Perfetti Van Melle and various roles in sales and marketing. Babette holds a Bachelor of Science in Business Administration from Radboud University and has an educational background that includes studies at the University of California, Berkeley.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.