JDE Peet's
Dieter Telen is an experienced sales professional currently serving as the National Field Sales Manager at JDE Peet's since October 2017, where responsibilities include managing the Inside Sales team and Route Sales team. Prior to this role, Dieter held various positions at JDE Peet's, including Key Account Manager Belux and Business Process Owner Sales Belux. Additional experience includes working as a Regional Account Manager at Orangina Schweppes and as an Account Manager at Arval Belgium, alongside a brief role as an Activator for Coca-Cola European Partners during the 2016 UEFA European Championship. Dieter holds a Master of Science in Public Administration and Management and a Bachelor of Science in Applied Economic Sciences, both from Ghent University.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.