Janine Riedel

Janine Riedel currently serves as a Senior Brand Manager at JDE Peet's, bringing extensive experience in brand management and marketing across various industries. Previous roles include Senior Marketing Manager at Manly Spirits Co. Distillery and Senior Brand Manager at Spirits Platform Pty Ltd, where responsibilities included developing omnichannel strategies, managing brand performance, and executing trade activations. Janine has also held positions at William Grant & Sons as Customer Marketing Manager and at Beam Suntory and Maxxium UK Ltd in marketing activation and trade marketing roles, respectively. Janine's educational background includes a Master's degree in Marketing Communications and a Bachelor's degree in Advertising and Marketing Communications.