Bianca Michilena Tavares

Bianca Michilena Tavares is a seasoned marketing professional currently serving as a Brand Manager at The Coca-Cola Company since October 2024. Prior to this role, Bianca held various positions at The HEINEKEN Company, including Brand Manager - Communication Lead, where responsibilities involved overseeing all ATL communication campaigns for the Heineken® brand in Spain, and Associate Brand Manager for UEFA EURO2020. Previous experience includes a Product Manager role at Campofrío, Marketing Analyst at The HEINEKEN Company, and Marketing Trainee positions at L'Oréal and The Coca-Cola Company. Bianca holds a Master’s Degree in Market Research and Consumer Behavior from IE Business School and a Bachelor’s Degree in Business Administration from Insper Instituto de Ensino e Pesquisa, complemented by an Erasmus experience at Luiss Guido Carli University.