JDE Peet's
Paolo Ferrari is a seasoned marketing professional with extensive experience in trade marketing and brand management across notable companies in the food and beverage industry. Currently serving as Shopper and Trade Marketing Manager at JACOBS DOUWE EGBERTS since July 2015, Paolo leads the Trade Marketing function, focusing on strategy development and sales operations. Prior roles include Marketing Manager at JACOBS DOUWE EGBERTS, where Paolo executed portfolio and brand strategy, and Marketing Manager for Coffee at Mondelēz International, overseeing brand launches and communication campaigns. Paolo's career began at Kraft Foods Group, progressing through various marketing and category management roles, supplemented by early experience at Pirelli Tyres. An alumnus of Università Bocconi with a degree in marketing, Paolo possesses a strong foundation in business strategy and brand development.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.