Paolo Ferrari

Paolo Ferrari is a seasoned marketing professional with extensive experience in trade marketing and brand management across notable companies in the food and beverage industry. Currently serving as Shopper and Trade Marketing Manager at JACOBS DOUWE EGBERTS since July 2015, Paolo leads the Trade Marketing function, focusing on strategy development and sales operations. Prior roles include Marketing Manager at JACOBS DOUWE EGBERTS, where Paolo executed portfolio and brand strategy, and Marketing Manager for Coffee at Mondelēz International, overseeing brand launches and communication campaigns. Paolo's career began at Kraft Foods Group, progressing through various marketing and category management roles, supplemented by early experience at Pirelli Tyres. An alumnus of Università Bocconi with a degree in marketing, Paolo possesses a strong foundation in business strategy and brand development.