JDE Peet's
Liviu Mosnegutu is an experienced marketing professional with a strong background in brand management and sales analysis, currently serving as the Shopper Marketing & Sales Analysis Manager at JDE Peet's since February 2016. Responsibilities include overseeing the Single Serve category, executing marketing strategies, managing A&P budgets, and collaborating with internal teams and external agencies. Prior roles include Brand Manager positions at Bunge and Beiersdorf, where Liviu implemented marketing strategies, managed digital marketing efforts, and collaborated with various stakeholders to ensure effective market execution. Liviu began a career in marketing with internships at Ubisoft and PricewaterhouseCoopers and holds a Master’s degree in Business Communication and a Bachelor’s degree in Economics from Bucharest Academy of Economic Studies.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.