Peter Friis Nielsen

Peter Friis Nielsen is an experienced professional in category management and revenue growth, currently serving as Category Manager for Price and Promotion at JACOBS DOUWE EGBERTS since August 2020, and previously held the position of Revenue Growth Manager for the Nordics. Prior to this, Peter worked at Skinetworks Aps as Business Development Manager and held multiple roles at Salling Group, including Operations Director and Senior Project Manager. Peter's earlier career includes significant consultancy experience at Bain & Company and financial oversight as Assistant Controller at Sony. Educational qualifications include a Master of Science in Finance and Strategic Management from Copenhagen Business School, along with a Bachelor's degree in Business, Language and Culture from the same institution and international experience through exchange semesters at the University of Sydney and Tecnológico de Monterrey.