JDE Peet's
Riya Shah is a seasoned marketing professional with extensive experience in global media management and strategic planning. Currently serving as Global Media Manager at JDE since April 2023, Riya previously held the same title at Unilever from June 2021 to February 2023. Prior roles include Global Associate Director of Communications Planning at Mindshare and Sr. Business Manager for Strategy Planning at MediaCom, where notable clients included Procter & Gamble. Riya's accolades include recognition as P&G's Rising Star of the Year (2015-16) and being featured in IMPACT's Top 30 under 30 (2015). Riya has contributed to award-winning campaigns, particularly the 'Whisper Touch the Pickle' initiative, which received prestigious accolades at Cannes and multiple awards from M&M Global and Emvies. With a solid educational foundation in marketing management and media, Riya has consistently demonstrated excellence throughout a diverse career in media strategy.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.