David Simcock

David Simcock is a finance professional with extensive experience in financial planning and analysis, commercial finance, and business consulting across various sectors. Currently serving as Head of Finance Business Partnering and Group Head of FP&A at JD Sports Fashion since December 2023, David has held senior financial roles at notable companies such as On the Beach, Bensons for Beds, and Booking.com. Prior to these positions, David worked as a Commercial Manager at The Co-op and Cable & Wireless Communications, and held finance roles at New Balance and Your Communications. David began career as a Business Consultant at Destrad Limited, delivering projects in private and public sectors, leveraging expertise to enhance financial performance. An ACMA graduate from the Chartered Institute of Management Accountants, David possesses a strong foundation in accountancy and business.