Sonia Boulala

Sonia Boulala is a seasoned professional in communication and marketing with a strong background in both internal and external strategies across various industries. Currently serving as the People Experience Manager for JD Sports Fashion since July 2023, Sonia leads the People Experience strategy in France, focusing on enhancing company culture and employer branding. In addition to this role, Sonia contributes to the development of Kamila, an artisanal Algerian date brand, by supporting communication strategies and brand visibility. Previous experience includes positions at ALTRAD ENDEL and ENDEL - GROUPE ENGIE, where Sonia enhanced communication structures and employer visibility. A solid educational foundation in marketing and management from multiple esteemed institutions complements Sonia's diverse professional journey.