Barb Willis

Barb Willis is an experienced communications professional with a diverse background in strategic counsel, content development, and branding. Currently serving as a Communications Consultant at Jeff Winton Associates since April 2020, Barb provides support to clients and mentors new consultants. Previous roles include Columnist for WDW Fan Zone, Account Director at Vitiello Communications Group, and extensive experience in global internal communications at Merck, including leading messaging initiatives during the acquisition of Schering-Plough. Additional positions include roles at Hyphen, UnitedHealthcare, and various agencies where Barb developed impactful marketing communications and secured award-winning media placements. Barb holds a Master's degree in Media from Montclair State University and a Bachelor's degree in English Education from Rutgers University - Newark.